In a world where technology is growing exponentially, you need to make sure you do all you can to stay up to date. Traditionally the strongest and most powerful civilizations have been those that have the most advanced technology and this translates to your work, your relationships, your health and about everything you do. You can’t expect to get ahead if you are constantly left behind and uninformed.
You have to know what is going on in your industry, understand the megatrends and how that will influence your work, your career, ways in which you will suffer and how you can better position yourself to take advantage of everything. It is a mixture of anticipating, predicting and creating different scenarios beforehand so that when one occurs you can be in a position of power. As in chess, we have to be thinking not one step ahead but 3 to 4 moves ahead and coming up with different responses for our opponents next move.
So you know you have to keep up with the trends and you know you have to adapt quickly. There are approximately 1.2 billion websites registered at the moment. Not all of them are hosted or receive traffic, yet they exist. Technology and the amount of information we are producing is growing exponentially. The online world has created so much opportunity for a huge part of the population to have access not only to information but to have a voice and be heard. Social media has connected the world in an incredible way. Something that just 50 years ago was completely unheard of and many people would never have imagined.
With everyone fighting for attention, you need to understand how to attract it and hold on to it. With an online property (a website), you’ll want visitors to become clients, followers, readers, whatever.
In order for that to occur you have to do a couple of things.
1- Make sure your website shows up in search engines on the first page. If you are not there, your business is hard to find, if not close to impossible, and that means little to no traffic. That also equals few to no customers online. As different industries start to evolve or even disappear with the developments in artificial intelligence and other technologies, having an online presence will become more important. You must help people find you. As more and more companies invest in online marketing and paid advertising, it will also become harder for the smaller player or business to get on the first page of a search engine. Many of the results will, unfortunately, belong to big brands.
2- Having an online presence alone will not be a guarantee of success. You will need to make sure you stand out. You have to determine what the plan is for that. What story will you tell your potential customers? How will you be perceived? To stand out among the rest there are some standard things you can do. Watch what everyone is doing in your industry and go in the opposite direction. Perhaps you could also use the concept of incongruence. People pay attention to things that are remarkable. Seth Godin talks about this idea in his book ‘Purple Cow.’ He was driving in the country and was enjoying looking at all the cows. Eventually, he got tired of them and thought the only thing that would grab his attention at that moment was something out of the ordinary, a purple cow. How can you turn your business into a purple cow that will capture people’s attention and cause them to develop curiosity about you and as a natural next step, be fascinated?
The internet with the ever multiplying amounts of data and information will only become more and more saturated. Now is the time to prepare for what will come next. In order to anticipate this, we have to come up with ideas of how we can separate ourselves from others. In order to do this you have to research. (Check this post out!)